EBM: Evidence Based Management

 Manual here



The Evidence Based Management allows users to empirically measure, manage, and maximize a product. This framework is defined by four values:

1. Unrealized Value

This requires some legwork. Organizations need to measure opportunities where customers are underserved. 

2. Current Value

This is the value the product brings to its current users, customers, employees, and investors. 

3. Ability to Innovate

Organizations need to identify new markets and measure room for procedural innovation, product innovation, as well as market disruptions. 

4. Time to Market

Organizations measure their agility, or responsiveness to the market. For instance, how often they roll out updates/new products and how soon they are able to identify and act on new information. 


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